Grubstreet reports that the Hip-Hop Summit Action Network has approached Russell Simmons to launch an initiative to provide healthy food to New Yorkers living in the city’s food deserts. The concept is to mimic Trader Joe’s business model and manufacture and sell it’s own products. The plan calls for opening a food factory and a chain of stores in neighborhoods that include Central Harlem. “We want cool, fun vegetarian stuff,” Simmons told the New York Daily News. “It’s an alternative to eating poison.” He’s about to start raising money through a crowdsourcing campaign on his website.