Fashion insiders shared some style and good cheer with nearly 350 disadvantaged women Saturday in Brooklyn by offering them a “shopping spree for free.”

The BKLYN BUNDLE UP event, organized by the GLAM4GOOD nonprofit and held at Downtown Brooklyn’s new City Point venue, was orchestrated to give back to women and girls in need without making them feel like a charity case, according to organizers.

“Our shopping sprees for free are really about honoring courage, empowering self-esteem and helping people in need,” said GLAM4GOOD founder Mary Alice Stephenson, a 25-year veteran of the fashion industry.

As a DJ spun records and Sweet Dreams bakers filled the space with the aroma of fresh gourmet doughnuts, GLAM4GOOD stylists were on hand to help the beneficiaries sort through racks of new coats.

The event is meant to have a VIP feel, so it feels less like charity and more like a prestigious event.

The event is meant to have a VIP feel, so it feels less like charity and more like a prestigious event.

(Theodore Parisienne/for New York Daily News)

Stephenson solicited 50 designers and companies — including Calvin Klein, Tommy Hilfiger and Burlington — to donate new winter coats and cold-weather accessories for the heartwarming giveaway.

The event even had a VIP feel.

Attendees from partner nonprofits such as Lower East Side Girls Club and Vy Higginsen’s Gospel for Teens were invited and asked to RSVP.

(From left) Stephenson, Stacy London and Chris Conlon pose at the event.

(From left) Stephenson, Stacy London and Chris Conlon pose at the event.

(Theodore Parisienne/for New York Daily News)

“This cause is so close to my heart,” said stylist and author Stacy London, a GLAM4GOOD board member known for her time as co-host of TLC’s “What Not To Wear.”

“We try to give back. Glamor is about self-esteem, self-worth, and how you carry yourself in the world.”

“You don’t often get a free shopping spree, just to go in and do you,” said Chayse Morris, 15, from Gospel For Teens.

Stephenson got 50 designers and companies to donate new winter clothes for the event.

Stephenson got 50 designers and companies to donate new winter clothes for the event.

(Theodore Parisienne/for New York Daily News)

The mother-daughter duo from Harlem perused the coats and winter gear.

The hosts of the feel-good fashion event were more than happy to accommodate the crowd.

“Giving back is a big part of the City Point DNA and we are proud to partner with GLAM4GOOD. Mary Alice has created an amazing organization — tireless and always stylish — in its efforts to give back” said Paul Travis, Managing Partner of Washington Square Partners.
Send a Letter to the Editor

Join the Conversation:
facebook
Tweet

| This post is an excerpt. Click here to read the full post. |