Malluu.com is what we believe to be a first. A multi-level virtual shopping complex first reported in AM New York.
First floor: Six shoe stores featuring Adidas, Timberland, Puma, Fila, Polo and Reebok.
Second floor: A virtual movie theater with hot Summer previews including “The Other Guys” and “The Expendables.”
Third floor: Still under construction. Boutiques including Toure Designs, New York based jewelry designer Sue Tsai, Coco & Breezy Eyewear. Kaufman Furs and Brooklyn’s Mizchif Clothing are also considering the site.
A number of designers, some local some not, are excited about leveraging the store to reach more customers. Including celebrity hip-hop threads maker Alhassan Toure, a 36-year old designer, whose clients include LLCool J and Akon, didn’t want to rely on people making the trek to his store, Toure Designs. And Sue Tsai, 23, who launched her line of ankle bracelets in 2007 and has a store on Madison Avenue.
The goal is simple: “…to change the consumer experience,”. Mekeze Okoro. President and co-founder of Malluu.
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