New York, NY – February 1, 2012 – Halstead Property Development Marketing today announced that 5thon the Park, a new, full-service residential high rise on Upper Fifth Avenue, signed a total of 41 contracts throughout 2011, the most out of any new development property in Harlem.
Halstead Property Development Marketing represented seven of the top 10 new developments with the most contracts signed in Harlem in 2011, including runner-up 88 Morningside with 38; followed by 2280 FDB with 31 and PS90 with 30. Gateway Towers, Windows on 123 and Parkside Flats made up the final three with 17, 13 and 12 signed contracts respectively.
“This data reflects the value many buyers see in 5th on the Park,” said Stephen G. Kliegerman, president of Halstead Property Development Marketing. “With the combination of a first rate sales team and thedevelopment’s intelligent design, luxurious amenities and prime location, we expect to maintain a brisk sales pace in 2012.”
Located at 1485 Fifth Avenue, 5th on the Park is a 28-story shimmering glass tower on the corner of 120th Street directly across from historic Mount Morris Park. The remaining units consist of spacious studios, one, two, three and four-bedroom apartments, many with private outdoor space, ranging in size from 568 to 2,386 square feet and in price from $395,000 to $1,725,000. Immediate occupancy is available for purchasers.
5th on the Park provides residents with the pinnacle of amenities, including a state-of-the art gym and a 55-foot indoor, heated lap pool, which have an adjacent outdoor terrace and sun deck overlooking Central Park and the Manhattan Skyline. For further relaxation and entertainment, there is an additional outdoor common terrace, entertaining areas and resident lounge with catering kitchen, as well as a children’s playroom. The development also provides a 24-hour concierge service, on-site, elevator-accessed valet parking and bicycle storage.
Homes at 5th on the Park combine striking interiors with the finest materials to provide a harmonious living space. Each pet-friendly residence features five-inch engineered cherry wood floors; 9’ to 10’ 6’’ ceilings; floor-to-ceiling double-paned windows; a washer and dryer in each unit; custom designed closets; and central air conditioning.
Italian designer kitchens are purpose-built for everything from everyday meals to entertaining with style.The chef-inspired spaces feature: GE Monogram and KitchenAid stainless steel appliances; absolute black granite countertops and flooring; European cherry wood cabinets with frosted glass accents; task lighting; under-counter stainless sinks; sleek Kohler fixtures; bar-style counters; and distinct dining areas. Baths are highlighted by: honed cream-colored marble floors and walls; soaking tubs; and glass-enclosed showers.
The top 10 properties with the most signed contracts in Harlem in 2011 are: 5th on the Park at 1485 Fifth Avenue with 41; 88 Morningside at 88 Morningside Avenue with 38; 2280 FDB at 2280 Frederick Douglass Boulevard with 31; PS90 at 220 West 148th Street with 30; Apex at 2300 Frederick Douglass Boulevard with 23; Pascal at 333 East 109th Street with 22; Embelesar 118 at 152 East 118th Street with 19; Gateway Towers at 2098 Frederick Douglass Boulevard with 17; Windows on 123 at 117 West 123rdStreet with 13; and Parkside Flats at 362 St. Nicholas Avenue with 12 signed contracts.
For floor plans or information regarding listings, please visit: http://www.halsteadpdm.com or http://www.5thonthepark.com/. To make an appointment, please call: (212) 348-5353.
Posted in Harlem, Real Estate Tagged with: 120th street, 2280 FDB, 5th on the Park, 88 Morningside, Embelesar, Frederick Douglass Boulevard, Gateway Towers, Halstead Property Development Marketing, Livmore, Parkside Flats, Pascal, PS90, Stephen G. Kliegerman, Windows on 123
We were just informed that the premier re-development in Harlem, PS90, is now sold out. The real-estate market in Harlem continues to boom. PS90 is located at 220 West 148th Street and is a re-developement of a circa 1905 elementary school converted into condominiums. It is among the finest schools ever built in New York City with its Collegiate Gothic-style architecture. See the full story below sent to us by Amy Nitzwantowski.
HARLEM DEVELOPMENT, PS90
IS NOW SOLD OUT
NEW YORK, NY, January 30, 2012 – Halstead Property Development Marketing and West 147th Street Associates LLC, an affiliate of L+M Development Partners, Inc., today announced that all units at PS90, a premier residential development in Harlem, have been sold.
Located at 220 West 148th Street, PS90 is a re-development of a circa 1905 elementary school, which is a mix of studio, one-, two-, and three-bedroom units ranging in size from 760 – 1,630 square feet and in price from $425,000 – $899,000. The sell out comes after a steady stream of sales, which initially launched at the end of 2009 byHalstead Property Development Marketing.
“We are extremely proud to reach a successful conclusion at PS90,” said Lisa Gomez, executive vice president of development at L+M Development Partners, Inc. “Buyers were drawn to the development for its unique design and value from the start, and we thank our sales and marketing team at Halstead Property Development Marketing for their hard work in strategically executing the sales process.”
PS90 is a unique, award-winning property highlighted by spacious layouts, Manhattan views, custom kitchens and spa-like bathrooms. Penthouses feature generously-sized rooftop terraces. The homes are built with herringbone pattern oak flooring, central air and heat, and Bosch washers and dryers. Custom-designed kitchens include: stainless steel appliances; under-mount sinks with disposals; walnut-toned wood cabinets and pantries; Quartzite countertops and backsplashes, as well as under-counter microwaves in the islands. Bathrooms are accentuated by grey staggered bond mosaic walls and floors, honed Palmira tiled bath and shower walls, custom tubs and separate showers with oversized rain shower heads with wands, charcoal grey vanities with integrated sinks, and dramatic recessed lighting coves.
“From the quality of the design to the high-end finishes and the generous amenities, buyers clearly recognized the value in purchasing a home at PS90,” said Stephen G. Kliegerman, president of Halstead Property Development Marketing. “The development’s value will only increase over time as this Harlem neighborhood continues to flourish.”
PS90 residents also enjoy amenities such as a fitness room; an attended lobby; a landscaped; European-style garden terrace courtyard; common lounge; work studio, media room; storage lockers and a bicycle room.
PS90 was developed by West 147th Associates LLC, an affiliate of L+M Development Partners Inc., financing was provided by Goldman Sachs’ Urban Investment Group, and the development wasexclusively marketed and sold by Halstead Property Development Marketing.
Posted in Harlem Tagged with: 148th Street, Harlem, harlemcondolif, HarlemCondoLife, HarlemHouse, PS90, Real Estate, West 148th Street
We’re been covering Harlem Real Estate for years. And the news just keeps getting better. This week the NY Post shows Harlem Real Estate some more love. The article was fantastic. Below is a reprint.
Live & learn
By MAX GROSS
September 9, 2010
Don’t bet against Harlem.
At least, that’s what some buyers and developers believe.
The Harlem real estate market is about weighing risk (too much inventory, prices that were inflated) and reward (luxury housing stock in an affordable neighborhood). And while nobody knows which way the market’s headed, a number of buyers and developers have decided now is the time to gamble.
“I don’t care what the value is going to be like in two years,” says Hallie Leighton, who just bought a $650,000 two-bedroom condo in the Lore, a new building on West 112th Street, with the help Ellen Kapit of Sotheby’s and Norman Horowitz of Halstead Property.
Leighton ignored the snarky message-board posts on Streeteasy.com and that some buyers were allowed out of their contracts because Lore hadn’t completed construction on time.
“I’m not looking to sell,” she says. “I don’t care if it loses value [now]. In 30 years, the value of this property is going to go up . . . The neighborhood has too many natural pluses; there are two parks, proximity to the subway. I find it very unlikely it will go down.”
And she hasn’t been the only one.
“I think it was the perfect time to buy,” says Jo-Nell Labbienti, a lawyer in Colorado who, with her husband, Jim, also closed on a two-bedroom at the Lore as an investment property late last month — even after she was allowed to rescind her contract this January.
She asked for an extra $10,000 off the purchase price of $625,000 — which she got.
“If we didn’t hit the bottom, it was so close to the bottom that it didn’t make any difference,” Labbienti says.
The Labbientis, who worked with Halstead Property broker Jeff Goodman on the deal, also have an apartment on West 137th Street — and they haven’t had problems finding tenants.
It’s no wonder that buyers are still willing to bet on Harlem — prices, by Manhattan standards, are low. It’s fairly easy to find new construction in the $500 to $600 per square foot range, or less. Two recent examples: the Madera condo and the Odell Clark Place Condos, with prices in the low- to mid-$500 per square foot range.
Sam McCash and his wife, Sarah, who are about to close on a 1,470-square-foot two-bedroom condo at the new PS90 building, a conversion of a former elementary school on West 148th Street, scored an even better deal: They are paying around $480 per square foot.
“It made us feel really nice seeing trees outside our window,” McCash says. He adds that they looked at some cheaper units, but public transportation helped seal the deal. “Some of [the other buildings] were really nice — but very remote.”
The 75-unit PS90, which should start closings this month, is about 50 percent sold. (The building is mostly one- and two-bedrooms, with a 1,228-square-foot one-bedroom unit on the market for $585,000 and a 1,312-square-foot two-bedroom for $775,000.)
“When we came out with pricing, it was much more reasonable than it would have been a year before,” says Ron Moelis, CEO of L+M Development Partners, which built PS90.
And the numbers have been improving. According to appraisal firm Miller Samuel, the average price per square foot of co-ops or condos in Harlem and East Harlem jumped from an average of $570 per square foot in the first quarter of 2010 to $742 in the second quarter. Moreover, the number of sales improved by 18 percent. (Both numbers, however, are still well off their 2007 peaks, when the price per square foot was $836 in the fourth quarter, and 160 units closed in the third quarter — more than double the current traffic.)
Not every Harlem building is setting itself up as affordable. The 116-unit 1280 Fifth Ave. condo on Central Park North — with a Robert A.M. Stern-designed exterior and interiors by Andre Kikoski (who recently designed the Wright restaurant at the Guggenheim Museum) — is coming out of the gate this fall with an average price per square foot of $1,265. An 800-square-foot studio starts at $725,000, and prices go up to $3.355 million for a 1,863-square-foot three-bedroom with a setback terrace.
“Our work was really about creating a distinctive way to live on Fifth Avenue,” says Kikoski of his design of 1280 Fifth Ave., which shares the address of the Museum for African Art, set to open next year.
Even the troubled Lotta development on Adam Clayton Powell, which went off the market to become a youth hostel back when things fell apart in 2008, is returning as condos this month. The 35 units should be priced around $500 per square foot, says broker Gilad Azaria of Prudential Douglas Elliman.
And one shouldn’t forget the 44 condos atop the new Aloft hotel on Frederick Douglass Boulevard. They plan to start selling this month, with prices from $300,000 for a 513-square-foot studio to $1.03 million for a 1,758-square-foot three-bedroom.
And many Harlem developers have been sweetening the deal. For example, 5th on the Park, which has been on the market since 2007, has been doing special promotions in which it’s snipped more than $100,000 off certain apartments and given another $10,000 off at contract signing (the promotion will be ending this Sunday).
Though nearly every Harlem building on the market is reporting an increase of foot traffic, there is still “a big gulf between buyers’ views of how soft they think prices will be and developers’ [views],” says Justin Hieggelke, a sales agent with TREGNY. “It takes more negotiating to get both parties to agree.”
One promising sign for Harlem overall is the mini-renaissance that has taken place on Frederick Douglass Boulevard. New restaurants and grocery stores like Best Yet Market have sprung up to serve the residents, anticipated in the hundreds, of new units along the street, which include the Aloft hotel and condo, 2280 FDB, the Douglass, the Parc Standard and the Livmor.
“There are new developments on every block,” says Lucille Chung, who closed on a 1,226-square-foot two-bedroom at the Livmor with her husband, Alessio Bax, for $675,000 in July. “You can’t tell there’s a recession here.”
“I think the time was right for me, financially and professionally,” says Maryann Riordan, who just put an offer on a nearly 1,300-square-foot one-bedroom at Savoy West on Lenox Avenue three blocks from her practice, Harlem Dental Associates, with Halstead broker Danni Tyson.
“I think prices were about where I expected,” says Riordan. “I wasn’t quite ready, but when I looked I thought, ‘OK, this is a good deal.’”
Additionally below is a summary of some of the hottest bets in Harlem now.
The Lore 261 W. 112th St.
1280 5th Ave. / Museum for African Art
Lotta 1961 Adam Clayton Powell Blvd.
5th on the Park 1485 Fifth Ave.
Aloft Hotel 2300 Frederick Douglass Blvd.
Madera 18 W. 129th St.
Odell Clark Condo II 108 W. 138th St.
Savoy West 555 Lenox Ave.
Odell Clark Condo I 2373 Adam Clayon Powell Blvd.
PS90 220 W. 148th St.
Finally, if this isn’t enough information, please check the following post on Curbed.com for even more detail.
Posted in Harlem, Real Estate Tagged with: 108 W. 138th St., 1280 5th Ave. / Museum for African Art, 1485 Fifth Ave., 18 W. 129th St., 1961 Adam Clayton Powell Blvd., 220 W. 148th St., 2300 Frederick Douglass Blvd., 2373 Adam Clayon Powell Blvd., 261 W. 112th St., 555 Lenox Ave., 5th on the Park, Aloft Hotel, Harlem, HarlemCondoLife, HCL, Lotta, Madera, nyc, Odell Clark Condo I, Odell Clark Condo II, Posts By Harlemguy, PS90, Savoy West, The Lore