I noticed over the weekend that we had a new twitter follower called Bad Horse Pizza. When I saw this I honestly thought, “who the heck is that?” I later googled them, which turned up their website and a blog post about them riding into Harlem soon. And guess where? Yup! You guessed it! Frederick Douglass Blvd! The exact address is 2224 Frederick Douglass Blvd!
I was very surprised to hear this news and double surprised that a pizza joint would be opening up on FDB. Why? We have Giovanni’s on 110th and Columbus Avenue, Pizzaria 123 right next to 2280 Frederick Douglass Condos and we have Settepani supposedly opening up a pizza place on 119th and Lenox Avenue. It seems like we are good when it comes to pizza.
Don’t get me wrong. I think its wonderful that a new business is opening up in the old space that Corcoran bolted from. However, a pizza place with the words “bad” and “horse” in it to go along with existing or upcoming places such as, 67 Orange, Chocolat, Levain Bakery, 5 and Diamond, bier international, Melba’s and more?
These questions come to mind. Is Bad Horse Pizza a strategic fit with FDB? And does it compliment the other businesses that have or are planning to open in the area? Ayudanos por favor!