Newly elected Harlem state Sen. Brian Benjamin introduced legislation aimed at stopping real estate professionals and developers from trying to rebrand neighborhoods. Newly elected Harlem state Sen. Brian Benjamin introduced legislation aimed at stopping real estate professionals and developers from trying to rebrand neighborhoods. View Full Caption

DNAinfo/Dartunorro Clark

HARLEM — A state senator has introduced legislation to prevent brokers from trying to rename traditionally recognized neighborhoods — and says he will try to impose fines and other penalties for those who do.

Newly elected Harlem state Sen. Brian Benjamin believes the Neighborhood Integrity Act, which he introduced Wednesday, will curtail real estate professionals and developers from trying to rebrand neighborhoods across the city, including an attempt to market a slice of Harlem as


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